Is your boss on social media?
Digital communication and marketing expert, Kwabena Appianing has asked CEOs of brands that want to stay top of the mind of their consumers and clients to step up their efforts on social media.
He said it was an incontrovertible fact that emergence of social media has given brands a cost-effective way of communicating with their various targets and CEOs of organizations are not left out of the social media communication process, as many consumers or clients associate their faces to their service/products.
“I have had a call from my boss the CEO, asking me for content strategies for his personal blog,” Mr. Appianing said. The CEO went on to explain that he wanted to be what he called a “Social CEO”.